Bitcoin is trading around ₱7 million per BTC, its highest level in over a year. Ethereum is hovering near ₱241,000 per ETH, just shy of its record peak from November 2021. On social media, bullish charts are everywhere, friends are talking gains, and crypto influencers are back with laser-eye profile pictures.

The hype is real, but the question is, should you join in?

Buying at an all-time high (ATH) isn’t automatically a bad move. But it’s a point in the cycle where discipline matters more than ever. Here’s how to approach it with caution and clarity.

BTC & ETH: Lessons From Past Peaks

In market terms, an ATH is the highest price an asset has ever reached. In crypto, ATHs often mark moments of intense public attention and emotional trading — for better or worse. They can signal confidence and momentum, but they also attract speculative frenzy. Prices may keep climbing… or turn sharply when traders take profits.

Bitcoin has been here before. In December 2017, it traded near ₱1 million before falling by 80% in the following year. In November 2021, it hit roughly ₱3 million before sliding about 77% by mid-2022.

Ethereum has seen similar swings. In November 2021, ETH reached around ₱244,000, only to drop by almost 78% the following year.

These examples don’t mean buying during ATHs is a mistake, but they do highlight the volatility and uncertainty that often follow these euphoric moments.

Mindset Before Buying at ATH

Before entering the market at a peak, it helps to pause and evaluate your goals. Are you buying for short-term gains or with a long-term conviction? Do you have the capacity to withstand sharp pullbacks right after entry? And if the price drops, will you have a plan to either add more or ride it out?

Without these answers, you risk letting short-term market moves dictate your emotions and your decisions.

Smart Ways to Enter at ATH

Some strategies can reduce the risk of buying at peak levels. Dollar-Cost Averaging (DCA) spreads your purchases over weeks or months, smoothing your entry price. Scaling in—buying part of your intended position now and reserving capital for future dips—can also help. And diversifying across assets keeps your exposure to one market’s timing risk in check.

ATHs are peak moments for FOMO, short for Fear of Missing Out. It’s easy to get swept up, buy impulsively, and then panic-sell at the first dip. The key is to stay grounded by focusing on your research, your financial goals, and your risk tolerance. Hype fades, but disciplined strategies outlast the noise. 

Buying during an ATH isn’t about predicting the next move, it’s about knowing yourself and your plan. If you understand the asset, can manage the risks, and accept short-term swings, there’s nothing inherently wrong with entering now.

The market will always give you another chance. Whether it’s BTC, ETH, or the next cycle’s leader, patience and preparation will outlast any single price peak.

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