DigiPlus ($PLUS), operator of the controversial online gambling platform BingoPlus, has officially been added to the Philippine Stock Exchange Index (PSEi); the elite group of 30 publicly listed companies that represent the country’s strongest corporate performers.

DigiPlus replaces Bloomberry Resorts Corp. ($BLOOM), a traditional casino operator that recently launched its own online initiative.

This comes as online gambling gains renewed institutional momentum. President Ferdinand “BBM” Marcos Jr. recently expressed support for regulating—not banning—the industry. Speaking on his podcast, BBM warned that outlawing online gambling could push it underground and out of the government’s control. He emphasized that “this is not the criminal enterprise,” pointing instead to the need to address the social consequences.

This broader stance mirrors the Bangko Sentral ng Pilipinas’ (BSP) regulatory approach, which focuses on oversight and financial safeguards rather than prohibition.

As of writing, DigiPlus shares are trading up 10%, capitalizing on both political favor and its high-growth online model. Still, not all stakeholders are celebrating. The Government Service Insurance System (GSIS), which reportedly bought shares at a peak of ₱65.30, is sitting on over 50% losses—an issue flagged recently by Senator Risa Hontiveros during a privilege speech.

From policy to price action, the momentum is clear: the stars are aligning for companies operating in the digital gambling sector, especially those with regulatory compliance in sight.

‍